Serving San Francisco Bay Area Based Organizations

Influencer

Influencer Training™

Influencer Training is a two-day leadership course that teaches proven strategies to drive rapid and sustainable behavior change for teams and organizations. By learning how to discover and counteract the complex web of forces underlying resistant organizational problems, you’ll be able to make change inevitable.

Influencer Video

What does Influencer Training teach?

Influencer teaches participants how to:

  • Diagnose the causes behind any team or organizational problem.
  • Rely less on formal authority to effectively motivate and enable others.
  • Identify high-leverage behaviors that, if changed, will lead to desired results.
  • Use six sources of influence to make organizational change inevitable.

What Kind of Results Can I Expect?

Building an effective organizational influence strategy can have a number of positive consequences, including:

  • Successful team and organizational change initiatives
  • Transformed corporate culture
  • Reduction in errors and project failures

"I took Influencer earlier this year and thought it was by far the best I have seen in many years. The take away was an excellent change management framework that folks were able to apply on the job or at home immediately. The research base gave it credibility and the teaching techniques were really up to date."

Christine Landon, then Director of Executive Development, Agilent Technologies

Where do You Stand?

To measure your skill level and see how Influencer Training™ can best serve your needs, Download the PDF and fill out our Self-Assessment Tool and check your score.

GET STARTED Sign-Up for our upcoming seminars
Influencer

Influencer Training™ Course Detail

Influencer Training combines compelling videos and extensive class exercises to give you the skills needed to develop an influence strategy for teams and organizations.

Trainer Certification

Use our trainer certification program and Trainer Resource Kit to enable your trainers to offer a high-quality in-house training program. We also recommend leader-led training as the most effective approach for helping others acquire and retain new skills.

Winner 2009 Top Training Product Human Resource Executive"Even if just a handful of employees implement these practices, an organization can experience enormous change."
- Human Resource Executive Magazine

Participant Materials

  • Influencer Participant Toolkit
  • Influence Challenge Workbook
  • Influencer Model card and Six-Source Model card
  • A copy of the New York Times bestselling book, Influencer: The Power to Change Anything
  • Influencer Audio Companion (six-CD audio program for strengthening your understanding and skills)
  • A course completion certificate
  • Post-training participant Web site: videos, exercises, assessments, additional reading, and more

Call 650-529-8980 or register for one of our upcoming workshops.

Day One (* class times vary, actual agenda is flexible)

7:30 A.M.
Breakfast

8:00 A.M.

Introduction

  • Learn why influence is one of the most powerful and important capacities you possess.
  • Meet Influencers from across the world who have taken on massive change initiatives and have been enormously successful through effective behavior change.
  • Learn the Influencer Model - a remarkable model for bringing about rapid and sustainable change for your team or organization.

9:00 A.M.

Clarify Measurable Result

  • Identify the results you want to achieve - outcomes that are specific and measurable, what you really want, and time bound.
9:35 A.M.
Break

9:50 A.M.

Find Vital Behaviors

  • Identify a small number of high-leverage behaviors that, if enacted, will bring about the greatest amount of positive change.
  • Identify crucial moments - the moments where enacting the right behavior will have an enormous effect on results.
  • Study and utilize examples of positive deviance (instances when some people succeed where most others fail).
12:00 P.M.
Lunch

1:00 P.M.

Diagnose Why Change Seems Impossible

  • Learn that persistent problems do not have one root cause, but multiple causes.
  • Examine the Six Sources of Influence - personal, social, and structural factors - to discover the most significant causes of the current problem.
  • Completely diagnose the problem in order to prescribe the most effective and comprehensive solution.
3:20 P.M.
Break

3:35 P.M.

Workbook Activity

  • Apply the influence strategies to your own challenge.
4:30 P.M.
End of Day One

Day Two (* class times vary, actual agenda is flexible)

7:30 A.M.
Breakfast

8:00 A.M.

Source 1: Personal Motivation

  • Make seemingly painful and undesirable behaviors painless and enjoyable.
  • Help others and yourself consciously connect vital behaviors to values through both personal and vicarious experiences.

10:20 A.M.

Source 2: Personal Ability

  • Invest in deliberate practice to significantly enhance personal ability.
11:05 A.M.
Break

11:20 A.M.

Source 3: Social Motivation

  • Harness the power of peer pressure in enacting desired behaviors.
12:00 P.M.
Lunch

1:00 P.M.

Source 4: Social Ability

  • Use others to enable and empower positive and meaningful behavior change.

1:25 P.M.

Source 5: Structural Motivation

  • Learn strategies for effectively using incentives. Make incentives work for you by supporting, not undermining, desired behaviors.
2:05 P.M.
Break

2:20 P.M.

Source 6: Structural Ability

  • Utilize the power of your physical environment to make desired behaviors inevitable.

3:20 P.M.

Become an Influencer

  • After examining the Influencer Model, strategize how to put it to work on your challenge.

3:35 P.M.

Workbook Activity

  • Create a comprehensive influence strategy aimed at helping you and others enact the behaviors that will bring about meaningful and lasting change.
4:30 P.M.
End of Training

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Influencer

What People Are Saying

 

“Influencer is one of the best trainings I have ever taken. I believe that all leaders need this.”

-Luis Cuadros
Sr. Manager of Learning & Development Program Offices, Kaiser Permanente

 

 

“Thank you for an outstanding class … Influencer is an amazing tool that will have a strong impact on the organizations that use it.”

-Pamela Walik
Director of Human Resources, KLA-Tencor

 

 

“We have received a lot of great feedback on your course, Influencer. Thank you again for an enlightening and practical day.”

-Chad Payne
Director of Performance Excellence, Northern California Region, Kaiser Permanente

 

 

“We’ve received great feedback on Influencer from our directors. It’s not only insightful and engaging for our participants but also a pleasure facilitating their experience.”

-Kathi Keller
Program Manager, Director’s Spotlight, Symantec

 

 

“I found Influencer to be one of the best programs I've attended in years. I don't know any exec or leader who couldn't benefit from this very refreshing process for leading change. Richard's organization is great to work with; flexible, with deep experience and insight.”

-Christine Landon
Director of Executive Development, Agilent

 

 

“I thought that the Influencer program was super. We have heard only positive feedback from the attendees.”

-Deborah Aronoff, VP of Performance Excellence, Kaiser Permanente

 

 

“Thanks again for the session yesterday on Influencer - great feedback!!

-Melinda Skeath
Executive Director of Quality and Regulatory Services, Kaiser Permanente

 

 

“Thanks again for the outstanding Influencer Workshop with our Organizational Effectiveness Community of Practice. Richard Lee’s deep mastery of the material really helped the group understand how to apply it in ways that were sophisticated and relevant.”

-Tina Rasmussen
Strategy and Culture Alignment, Kaiser Permanente

 

 

“I have been leading various levels of change efforts for many years and am familiar with all the leading Change Management models. I have found Influencer is, by far, the most effective to plan for the “people” side of change.”

-Ken Wells
Leadership Development, KLA-Tencor

 

 

“Richard and I have partnered together to bring Crucial Conversations, Crucial Confrontations, and Influencer to Sun Microsystems. Richard’s in-depth experience in both the learning field and the high-tech industry has been instrumental in implementing the Vital Smarts training programs in our fast paced technical environment.”

—Denise Wolf
formerly Sun, now Leadership Development, Oracle

 

 

“I took Influencer earlier this year and thought it was by far the best I have seen in many years. The take away was an excellent change management framework that folks were able to apply on the job or at home immediately. The research base gave it credibility and the teaching techniques were really up to date.”

—Christine Landon
then Director of Executive Development, Agilent Technologies

 

 

“Thanks again for the session yesterday on Influencer – great feedback!!”

-Melinda Skeath
Executive Director of Quality and Regulatory Services, Kaiser Permanente

 

 

“Thanks again for the outstanding Influencer Workshop with our Organizational Effectiveness Community of Practice. Richard Lee’s deep mastery of the material really helped the group understand how to apply it in ways that were sophisticated and relevant.”

- Tina Rasmussen
Strategy and Culture Alignment, Kaiser Permanente

 

 

“I have been leading various levels of change efforts for many years and am familiar with all the leading Change Management models. I have found Influencer is, by far, the most effective to plan for the “people” side of change.”

- Ken Wells
Leadership Development, KLA-Tencor